Valentine’s day, what is it ?, how is it observed and what message it conveys. The program gives a brief history and discusses the importance of such day both as individual and as a global message of love and friendship, and articulates the celebration of this universal and timeless human quality which transcends all else and encapsulates pleasure and prosperity of mankind, it deals with dichotomies of such human quality as it is so close yet so far away, so simple yet so complicated, so powerful yet so trivialized, and urges the exploration and exploitation of the phenomenon of love and friendship.